As a developer, you know how to build structured content, understand relational databases, and make all the pieces come to life. But do you know where it comes from, what it's meant to do, and how authors will interact with it? In this session, we'll go from ideation to launching a site that is useful and usable. Learn what content strategy brings to the process and the questions developers need to ask for a CMS to fully support its content. Leave knowing you can build a system that allows non-technical people to effectively manage content.