Content is the whole point of the digital products you create. It needs to be omni-channel, ready for AI and machine learning, and easily maintained. But many teams struggle with how to get content up front, maintain it once it’s published, and make sure it’s ready for the future. As a Craft developer, you already have the tools to support a connected content framework. Structured content creates relationships, connects to other systems, and allows for personalized customer experiences. This workshop will teach you how to take a step back to make sure you’re starting with the right components. Over the course of the morning, we’ll create models, design content resources, layout specifications for a Craft build, and look at some ways Craft can help you create and maintain well-structured content. You’ll come away knowing how you can contribute to the planning phase of web projects, get real content to work with during implementation, and create author-friendly installations.