This talk will review principles and real examples of how Author Experience (AX) should inform the entire project from start to finish.
Craft CMS's powerful "blank slate" approach to content management can be abused and actually hinder a content editor if you aren't planning properly and working towards empowering them with a carefully thought out system.
A good Author Experience means thinking about how the Information Architecture of a project works within Craft CMS. Once that has been thought out, there are then many layers of polish and customization that can be added to create an end result that feels unique to the client and their needs.
All companies large and small can benefit from applying these principles and tips to their projects.